

Media Intelligence is a bulletin from DLA Piper Media & Sports Group. The November 2011 issue is now out. We hope you will enjoy it![Read More]
Prize competitions run on Social Media can hide unexpected regulatory surprises for entities interested in advertising their products/services. [Read More]
Follow us at the Italian Digital Media Forum on Wednesday 25 May 2011 at the Sole24Ore in Milan. [Read More]
The Italian advertising watchdog has recently banned the billboard advertising campaign for a fashion label on account of its allegedly inappropriate portrayal of the female body.
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There are only a few more days to go till the end of the consultation period over the new framework for protection of online copyright, which was launched by the Autorità per le garanzie nelle comunicazioni (AGCOM). While all parties are required to submit their comments by
The January issue of DLA Piper's newsletter Media Intelligence is now out, we hope you will enjoy it![Read More]
The December issue of the DLA Piper's newsletter Media Intelligence is now live, we hope you will enjoy it![Read More]
All interested parties (including broadcasters, producers and media service providers) must communicate their product placement self-regulations to the Italian Communications Authority (Autorità per le garanzie nelle comunicazioni - Agcom), within no later than Monday 6 December 2010. The Authority also requested the parties involved whether they would be interested in setting up a permanent consultation committee so as to establish a common platform for updates and reviews of product placement best practices. [Read More]
The November issue of DLA Piper's newletter Media Intelligence is now live with very interesting news on media, Internet, gambling, television, advertising and publishing. We hope you will enjoy it!
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A recent decision issued by the Italian Competition Authority (the AGCM) against an Italian telecom operator performing marketing communications without the prior consent of relative customers raised a relevant topic of discussion. Interestingly the conduct was not challenged because its lack of the compliance with privacy laws, but the AGCM is the Italian authority having jurisdiction on the so called “unfair commercial practices” i.e. conducts contrary to the principles of professional diligence able to distort the economic behavior of consumers.
[Read More]Most stakeholders within the online industry are pressing for a self regulation that would set up a new framework for online behavioural advertising.[Read More]
The regime governing prize promotions in Italy has been recently amended, introducing a further element of difficulty. In fact, on July 5, 2010 the Ministry of the Economic Development issued a Decree amending the rules regulating the "formal communication of contest's beginning" to be delivered to the same Ministry prior to the launch of a prize promotion in Italy. On the basis of such Decree, companies planning the launch of prize promotions shall send the relevant documentation to the Ministry at least 15 days prior to the beginning of the contest.
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